Agency pitch process guidelines
BEST PRACTICE GUIDELINES ENSURE THAT A PITCH IS THE CORRECT SOLUTION . The decision to go out to pitch is very often based on emotional rather than rational reasoning. Very often little or no consideration is given to the time and cost factors, on the part of the marketer / advertiser, that go hand-in-hand with the task of finding a new agency. A practical evaluation tool is available through the AAA which Advertisers are encouraged to consider to assist them in analysing the current scenario in order to ensure that the reasoning is sound. However, should you conduct such an analysis, and find that the answer remains to open your account to a pitch, we then motivate for an open and frank discussion and notification to the incumbent agency. This will provide protection not only for your brand / company's reputation, but for the incumbent agency as well. LIMIT THE NUMBER OF AGENCIES Having conducted the performance / needs evaluation, you are encouraged to limit the pitch lis